We know that our staff and the way they work are what sets us apart from other agents. We have to compete to win business and want to bring that principle into our branches. Our negotiators compete with each other, and the wider market, to sell a client's property and whoever gets the deal through earns commission at an industry leading level. We know of no other agent in our area that offers better staff incentives than we do. We believe that good, well motivated staff are our most important asset in selling property, that makes them your most important asset too.
No: are all plumbers the same, supermarkets, solicitors? The confusion comes because estate agents all tend to use the same kind of marketing resources; press adverts, websites, sale boards, brochures, and software; but that is where the similarity ends. However slick an agent's marketing is, it is only as good as the people behind it; they in turn can only be as good as their working environment dictates. Many agents become too reliant on adverts and software systems to do their selling for them, reducing the role of staff to passive message conveyors. Software and marketing can't ever qualify buyers, chase & conduct viewings, vet offers, chase solicitors, surveys, mortgage companies, or the 101 other things that can crop up in the process of finding a buyer and getting a sale through to completion. Assume we are all the same at your peril!
There has never been a good answer to this question as much will depend on the state of the market, your pricing strategy and on the type of property that you are offering. Because of the way we work and the telephone contact we have with buyers, it can be just days but some properties may take years to find a buyer at the price the vendor is looking for. We will listen carefully to your reasons for selling and advise a pricing strategy to suit. We will then give you regular verbal updates and respond to any changes in your circumstances so we make sure your pricing is always the right one for you.
There isn’t a right or wrong time, but consider your circumstances. Sellers are likely to take a more favourable view of an offer if it is likely to result in a completed sale sooner rather than later. If you need to sell a property and it isn’t yet sold or even on the market, sellers may reject an offer that they may have accepted if you had a buyer.
If you've made the decision to move, there is no real gain in deferring putting your property up for sale to try and time it with seasonal cycles. There are always people looking to buy even at traditionally quiet times. There are less people actively looking to buy in December for example, but you will tend to find that those who are looking at this time of year are often very good buyers – no one wants to look at Christmas unless they have to! Wider, economically driven factors affecting property markets tend to have a greater impact than seasonal variations.
Any property is ultimately worth what someone is willing to pay for it – and this can vary from one buyer to the next, and naturally can vary according to how house prices are behaving in general. This means you can, to a degree, tailor your exact asking price to suit your circumstances, but consider that a slower market will require more realistic aspirations. We base valuations upon knowledge of the local market, collating land registry sale figures, and reviewing properties that have recently been, or are currently on the market. This information should form the basis of any valuation, and is easily provided to substantiate our opinion. These days, the internet makes it easier than ever before to do a little research of your own. It is also very easy for Agents to offer ‘unsubstantiated’ valuations, ultimately any valuation that seems too good to be true very probably is, and the market will always be the final arbiter.
Exchange of contracts is the point at which your sale/purchase becomes legally binding, and neither party can pull out without incurring serious penalties. Completion is the point at which the property title transfers to the new owner in law. All outstanding monies are paid to the seller, and the property is now owned by the purchaser. A date for completion is fixed at the time of the exchange of contracts, this can be any time after exchange (it can even be simultaneous with the exchange if necessary) and will occur at a date mutually agreed between buyers and sellers. On the day, completion normally happens late morning/early afternoon. It is not possible to predict exactly when it will occur, funds need to clear through the banking system. Once cleared funds land with the sellers solicitor completion has occurred and the buyer can collect the keys to their new home.
Much will depend on market conditions, your pricing strategy and the type and condition of the property you are selling. Some properties sell as soon as they go on the market, others can take several months or more. Our free valuation service is designed to assess your properties market potential. We listen carefully to your reasons for selling and advise you on a pricing strategy to suit. While marketing your property we regularly review interest levels and strategy with you, followed up with a monthly marketing summary
Estate Agents are all the same as cars are all the same. We do the same job but some do it far better than others and some are more reliable too.
Some Agents are too reliant on advertising and software to do their selling for them, with little direct client contact.
Some claim to be ‘experts’ in a manner that is hard to qualify.
Some charge separately for marketing extras or upgrades that must be paid for whether or not you sell and that you usually won’t need anyway.
Some will tie clients to them for prolonged periods of time.
Some require upfront payments.
Grays & Co has over 70 years combined experience in selling property of all types. We have adapted and evolved our service as technology and consumer expectations have changed, adding new features and being bold enough to cease those that no longer work.
Our livelihood relies on our ability to deliver successful sales for our clients. From initial instruction right through to completion of your sale, our staff and the way they work are what sets us apart from other agents. We provide a market leading commission package, better than anything else we are aware of in the area. The commitment and enthusiasm we get in return makes our people the most valuable asset we, and therefore our clients have
You can make an offer anytime you wish, but consider your circumstances. Sellers are more inclined to take a favourable view of an offer if it is likely to result in a completed sale sooner rather than later. If you need to sell a property and it isn’t yet sold or even on the market, sellers may reject an offer that they might have accepted if you had a buyer.
If you need a mortgage we would always advise you take good advice as soon as possible.
If you've made the decision to move, there is no real gain in deferring putting your property up for sale. Economically driven factors and consumer confidence tend to have a greater effect on market activity than seasonal variations and there are always people looking to buy even at traditionally quiet times. There are less people actively looking to buy in December but you often find that those who are can be very good buyers – no one wants to look at Christmas unless they really need to!
This is not uncommon, particularly for unusual properties and as the saying goes, a property is worth what someone is willing to pay for it. This means you can, to a degree, tailor your exact asking price to suit your circumstances, but consider that a slower market will require more realistic aspirations.
The common advice of ‘take three valuations and pick the one in the middle’ is misleading. We base our valuations upon knowledge of the local market, current market trends, land registry sale figures and reviewing likely ‘competitor’ properties that have recently been, or are currently on the market. This information should form the basis of any sound valuation, and is provided to substantiate our opinion.
You may find some agents provide ‘unsubstantiated’ valuations, not backed by any evidence. Ultimately any valuation that seems too good to be true very probably is, and the market will always be the final arbiter.
The time taken will be influenced by the circumstances surrounding each individual transaction. In principle a straight cash transaction with no chain could take just a few weeks. Purchases that are subject to mortgage applications or that are part of a chain could take several months.
As a general rule the fewer factors involved in a sale, the quicker it should go through but a chain free sale is no guarantee of a fast, easy transaction, neither does being in a chain necessarily mean a long and stressful transaction. Ultimately any sale can only move as fast as its slowest constituent, and things don’t always go exactly to plan.
Exchange of contracts is when a transaction becomes legally binding, neither party can pull out without incurring serious penalties. A date for completion is fixed at the time of the exchange of contracts at a date mutually agreed between the buyers and sellers respective solicitors.
Once a transaction is agreed, buyers and sellers are often very keen to know when they will be moving, it is important to note that a completion date cannot be determined until solicitors are ready to exchange contracts.
Completion is the point at which the property title transfers to the new owner. On completion all outstanding monies are paid to the seller, and once the funds are received by the seller’s solicitor the property is legally owned by the purchaser.